Merima Ziko is Product Director at ZIRA Group, where she leads the strategic direction of the company’s wholesale BSS portfolio, serving MNOs, fiber operators, tower companies, and infrastructure providers across emerging and mature markets. Her work is deeply embedded in enabling digital transformation that goes beyond technology, reshaping how telecoms monetize connectivity, partner at scale, and shift from legacy processes to agile, revenue-driven models.

With more than a decade of experience translating transformation initiatives into operational outcomes, she offers a unique perspective on what true modernization demands: architectural flexibility, commercial foresight, and organizational readiness. Merima brings a product leader’s clarity to complex challenges, helping operators navigate the consequences of digitalization, from partner lifecycle management and billing agility to redefining the very role of the operator in evolving value chains.