An accomplished marketing leader with over 22 years of global experience,  Ivana specializes in building brands by deeply understanding customers. Across the UAE and international markets, she has led strategic marketing communications, branding, PR, events, and digital marketing initiatives designed to create meaningful, customer-led growth.

Known for translating customer insight into action, Ivana has successfully designed and executed end-to-end customer journeys that drive engagement, loyalty, and measurable business results. Passionate about innovation and emerging technologies, Ivana explores how data, creativity, and human-centric design are shaping the future of customer experience and the brands that win.