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Our Capacity Middle East story: e&

e& has taken part in Capacity Middle East for several years now - this is the story of how they make their three days at the event a success.

e& at Capacity Middle East 2024

e& decided on a Co-Host package at Capacity Middle East 2024 - with a large, eye-catching stand that helped the brand make a strong impression on the 2,000+ attendees of the event.

Having participated in the event for multiple editions, e& made a big splash in Dubai every year - with a large exhibition stand, thought leaders sharing insights on stage, and announcements of partnerships and launches like the ICE IV data centre-to-data centre project announced this year.

As Co-Hosts of the event, e& also took part in the official opening of the event, putting the brand front and centre in the eyes of the most senior-level audience possible in Middle Eastern connectivity.

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How e& make their participation worth the investment

While achieving a measurable return on investment is an area of focus, first and foremost for e& comes relationships - building connections to understand customers at a deeper level. This is what participation at Capacity Middle East is all about for e&.


  • "Proactive planning is our cornerstone. We meticulously and proactively start the planning and execution months ahead to ensure every detail embodies our commitment to customer satisfaction and seamless team collaboration.
    Raluca Berchiu
    Customer Experience and Marketing, e& Group


The secret to success? Empowering teams

This level of preparation means that the e& team do not just show up to the event and see what happens - empowering everyone in attendance to use the event to reach their goals, whatever they may be for specific customers, is vital.

  • Success goes beyond just a simple attendance in events. Empowering and enabling the teams to participate in these global events is an opportunity to deeply understand the customers, to enhance the relationships, and to be able to deliver the real value based on their needs and expectations.
    Raluca Berchiu
    Customer Experience and Marketing, e& Group


Learn more about what e& offers