Spotlight on messaging leaders and disruptors
11 Feb 2026
Capacity Stage
Capacity Middle East
We are seeing a growth in conversational marketing and business messaging across the Middle East. While WhatsApp remains dominant, the majority of companies using multichannel messaging include SMS as one of their channels, showing SMS remains a critical tool.
- How is RCS adoption enhancing messaging and challenging the dominance of OTT services?
- How will agentic AI disrupt traditional business messaging?
- How are messaging aggregators adapting to these emerging trends?
Chairperson
Speakers