Keynote: Evolution of messaging: A market overview
06 Feb 2025
Spotlight stage
SMS & eSim
The Middle East has seen significant increase in smartphone owners, which combined with its young population makes it well suited for business messaging. Innovations such as Rich Communication Services (RCS) and Voice over IP (VoIP) have enriched these traditional channels.
- How is the market developing?
- What are the biggest challenges?
- How does a platform transform to create a strategy for the future?